Founder
Varsha Mahendra
Varsha Mahendra, the visionary founder of Jus Blouses, has been instrumental in revolutionizing the Indian
blouse market with her innovative approach to design and craftsmanship. With a deep passion for fashion
and a commitment to sustainability, she has built a brand that offers bespoke, high-quality blouses and
bridal wear, blending traditional artistry with modern aesthetics. Through Jus Blouses, Varsha has created a
space where elegance and individuality come together to celebrate the essence of womanhood.
Pioneering Excellence in Bridal Blouse Tailoring
Varsha Mahendra launches Jus Blouses in 2007 to address the challenges she faced in finding quality blouse tailoring for brides. The brand stands out with its commitment to bespoke craftsmanship, impeccable fit, and high-end finishes. Leveraging a first-mover advantage, Jus Blouses rapidly gained a reputation for its reliability and superior quality in blouse making.
Empowering Women Through Craftsmanship
Varsha Mahendra actively supports women from the Banjara community by encouraging them to collaborate with her in creating masterpieces, helping improve their livelihoods. This initiative highlights her commitment to empowering marginalized communities while preserving traditional craftsmanship.
2014
Varsha Mahendra participated in the LDNY Fashion Show, where she beautifully incorporated traditional Indian crafts into modern Western designs. This unique fusion highlighted her ability to blend cultural heritage with contemporary fashion, making a striking impression on the global stage.
2014
Jus Blouses has reached a significant milestone with the opening of its flagship store in Banjara Hills. This new location represents the brand's continued growth and its commitment to offering exquisite, handcrafted designs in the heart of Hyderabad's upscale fashion district. The flagship store showcases Jus Blouses' unique blend of traditional craftsmanship and modern elegance.
2015
Jus Blouses achieved a significant milestone by opening a franchise store in Dallas, USA. This expansion marks a major step in bringing the brand's exquisite, handcrafted blouses, sarees, and bridal wear to an international audience, showcasing the blend of Indian tradition and contemporary design to fashion enthusiasts in the U.S. The Dallas franchise reflects Jus Blouses' commitment to growing globally while maintaining the high-quality craftsmanship that defines the brand.
2017
Received Nari Niryogini Award and featured by COWE as a successful women entrepreneur.
2019
Varsha Mahendra was felicitated by the Confederation of Women Entrepreneurs (COWE) in a prestigious ceremony, marked by the launch of a coffee table book by Sabitha Indira Reddy. This recognition highlights Varsha's contributions and achievements, further solidifying her impact as a visionary entrepreneur in the fashion industry.
2021
Varsha Mahendra was as an ambassador for the Goldman Sachs 10,000 Women Ambassadors Programme, showcasing her leadership in empowering women entrepreneurs globally..
2022
Jus Blouses celebrates another major milestone with the opening of its second flagship store in Jubilee Hills. This expansion highlights the brand's growing presence and its dedication to bringing finely crafted, elegant designs to a wider audience in Hyderabad's premier fashion hubs.
2021
Received Enterprising women of the year award 2021 by Ministry of MSME &INDIA SME FORUM in New Delhi in March 2021
Jus Blouses
BRAND VISION
Jus Blouses, led by Varsha Mahendra, envisions redefining Indian fashion for young, stylish women worldwide by fusing rich cultural heritage with contemporary designs. The brand offers statement pieces that empower women to express their individuality through custom-designed bridal and occasion wear, blending tradition with modern aesthetics.
Committed to sustainability, Jus Blouses upcycles leftover fabrics into chic accessories, appealing to eco-conscious fashion enthusiasts. Their collections reflect a balance of craftsmanship and innovation, ensuring each piece is both elegant and versatile. From casual chic to bridal couture, Jus Blouses caters to the modern woman’s need for handcrafted, trend-forward designs.
With a vision of becoming a global leader in Indian fashion, Jus Blouses aspires to offer both ready-made and customizable collections. The brand embraces youthful sophistication, creating designs that honor tradition while setting new trends. Through their unique approach, Jus Blouses celebrates women, empowering them to feel confident and stylish in every piece they wear.
Delivery worldwide
Customisation Available
Crafted with Integrity and Love
The Ultimate Blouse Destination